ALD
Architectural Landscape Design (ALD) was a great opportunity to build a new digital identity from the ground up. With minimal existing brand standards, I had the freedom to create a fresh look and feel for the website, using clean, modern layouts inspired by the structure and detail behind their landscape designs.
SHOW, DON’T JUST TELL
I focused on bringing ALD’s work to the forefront. Their previous site was very text-heavy, with most project examples buried in a single gallery. I created a clearer visual structure that puts their work front and center, making it easier to explore projects and understand what ALD can do.
SERVICES
One of the biggest goals was to showcase the wide variety of residential and commercial services ALD offers. Their work is as custom as the spaces they design, so I created a clear hierarchy that walks you through their process as you scroll, with real project examples along the way for inspiration.
