MINNTEX
The name MINNTEX comes from blending Minnesota and Texas. I worked on this rebrand while at Macleod & Co., where the owner had a personal connection to the company and took the brand very seriously. I had never designed a logo for an investment company before, so it was a fun opportunity to learn something new and explore a different side of branding.
STRONGER TOGETHER
MINNTEX is bigger than just the connection between Minnesota and Texas. They work with several companies, most notably Valvoline. Below are a few examples of how I brought the new brand to life, including a 401(k) document and hiring flyer I mocked up for Valvoline.
ALT LOGO CONCEPTS
Here are all five of the first-round logo concepts I created. We took the first concept and evolved it into the final brand you saw above, but I always enjoy showing some of the alternate ideas and directions explored along the way.
